During the holy month of Ramadan, Sephora invited Saudi Arabia to “Share Something Beautiful” — and they didn’t just mean makeup. The message was about community, generosity, and spreading beauty in all its forms. And what better way to do that than by taking beauty directly to the people?

That’s where PropsBox stepped in.

The Vision: Beauty Meets Mobility

Sephora’s campaign wasn’t limited to static displays or in-store activations. Instead, it came to life through a pop-up truck experience — a mobile beauty destination designed to roam the streets of Riyadh and Jeddah, surprising and delighting visitors wherever it landed.

The goal? Marketing on the go.
The result? Unforgettable citywide engagement.

Our Role: Bringing the Truck to Life

As the proud supplier for the pop-up truck, PropsBox worked closely with Sephora’s team to deliver a setup that was both visually striking and functionally seamless.

• 🚛 A fully branded, custom-built truck with eye-catching design
• 🌙 Styled to reflect the spirit of Ramadan with elegance and warmth
• 📍 Mobile-friendly to stop at new destinations every three days over the 10-day campaign
• 💄 Equipped for interaction, giveaways, and brand moments

From bustling city corners to lifestyle hotspots, the truck created a sense of movement, excitement, and discovery — perfectly aligned with Sephora’s campaign message.

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Why It Worked

In a season known for gathering, giving, and celebrating, the campaign’s mobility element made it truly special. It met people where they were, sparked joy, and turned a brand activation into a shared community experience.

For PropsBox, it was a beautiful reminder of how design, logistics, and creative execution come together to amplify a brand’s vision — and how marketing doesn’t have to stay still to make an impact.

Want to build something that moves people — literally and emotionally?

Let’s make it happen. PropsBox delivers creativity, mobility, and unforgettable brand experiences.

📩 Contact us today to bring your next campaign to life.

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